Your brand in three words.
A brand is more than a logo. It’s the result of every interaction that your customers and prospects have with your organization. With that in mind, if you and your senior team have never done so, try this seemingly simple exercise (that will likely prove out to not be so simple after all): express your brand using just three words. If you can successfully do that, and have all of your executives align on what they are, you’ll have the foundational blocks on which you can build both your brand voice and visual system.
Is it obvious everything you create is from your company?
Sweet Spot can help with visual explorations of your brand’s colors, logo, fonts, photography style, and more. We can help you establish a brand voice that humanizes your organization and helps you connect with your market. And we’ll gladly package it all up for you in a tasty brand guideline for art directors, copywriters, and employees to leverage—ensuring the look and tone of every piece of collateral you put to market offers a cohesive experience that ties to your brand. Every time.
Know thy market. Know thyself.
We offer leading-edge market research tools and technologies to better understand your target market and build personas so you have the right understanding of who you’re marketing to—and how best to communicate with them. Because while your brand voice may be established, your tone should be malleable to adjust to the situation you’re in and with whom you’re communicating. So you’re not just marketing to a target, you’re expressing yourself in a way that resonates with where they are in the decision-making process while maintaining brand consistency.
Don’t just go to market, drive the market.
Leveraging the budget you know you have available to support your organization, what’s going to make the biggest impact on your target audience? Sweet Spot’s marketing planners, strategists, and media buyers are ready to work with you to leverage the right creative deliverables across key channels that will give you the tastiest ROI and drive positive results that are measurable and shared in easy-to-understand formats. And we’ll continuously review your plan to share how you might want to adjust and optimize for any changes in market conditions.