Your one-stop shop for strategy, planning, & buying.
The Sweet Spot media team uses comprehensive media research and some hush-hush top-secret tools to ensure we understand your audience’s interests and target them for when they’re most receptive to your brand message or offer. We’ll then work with you (and your budget) to select the best approach across a range of outlets including digital, TV, social, radio, mobile, out-of-home, and print. Because the more touch points you put to market to imprint your message on a prospect, the better the odds they’ll react to it. And the more ways you can retarget them.
Tracking results to optimize in real-time.
Once you’re in-market, we track results constantly to pivot and optimize your media buy as results point us in winning directions—so your dollars are put to work only where they’re most effective. And we can pair your buy up with those of other clients, buying in bulk to get the best possible pricing across a host of media outlets.
A wide range of media buy options.
If you’ve heard of a method to buy media, odds are we’ve done it. There’s the traditional way of negotiating with an advertiser, which is direct but you run the risk of potentially overpaying and tracking results isn’t usually instantaneous. Or you can go programmatic (which is our preference), which offers real-time reporting so you can optimize and adjust your buy on the fly. It’s faster, cheaper, and more efficient. Pay-per-click (PPC) is another good option for digital, where you only pay when someone clicks your ad (cost-per-click, or CPC). It offers great tracking, it’s easy to measure response, and it’s faster to get to market than search engine optimization (SEO)—although SEO can be a great driver too.
And this is just scratching the surface. Get in touch and our media team can get into the details of what kind of buy might work best for you.